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Nov 17, 2021by Silke Eichmeier

The photo business is a highly seasonal business, with up to 50% of the yearly revenue being generated in November and...

Oct 18, 2021by Kirandeep Kaur

At ip.labs we recently performed the exercise of defining customer personas that are or could be the main users of a...

Aug 5, 2021by ip.labs

Every buying decision is made on the base of emotions. Therefore, good marketing cannot be managed without knowing a ...

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