Darsi Guneshka

Hey there! I am a Content & Marketing assistant at ip.labs and I love the whole process of article creation! I love being occupied with writing blog posts. They not only provide the readers with significant interesting information but help me, as a writer, to learn a lot of new things throughout the research and blog post finalization process. It is a win-win situation!

Benefits of Product Personalization

Product personalization is becoming increasingly important for today's businesses. It not only gives customers the opportunity to design a product to their likings, but it also binds the customer emotionally to a business and it’s brand. It has a quite big influence in digital design (websites and apps) as a result of new technologies. Personalization in this context indicates that products and services may be adjusted to suit to various clients who value originality.